Systems optimise for what they measure, not what they say.
The quiet power of metrics
What's Really Happening
Measurement is one of the strongest trust signals in any system.
Why This Matters
Evidence shows that what gets measured quietly defines what matters. Over time, people optimise for metrics – even when those metrics contradict stated values. This insight sits at the core of how we use the Trust Equity Index (TEi) to diagnose trustworthiness alongside performance.
What To Address
Ensure that measures:
reinforce integrity, not shortcuts
reward long-term outcomes, not short-term optics
surface trustworthiness alongside performance
What Improves
Reduced gaming
Better decision quality
Greater credibility of leadership intent
The Takeaway
Metrics tell the truth faster than language.
