Trust accelerates when doing the right thing costs less.
Designing the path of least resistance
What's Really Happening
System design determines ethical behaviour.
Why This Matters
Evidence shows that people generally do what systems make easy. When integrity is costly, trust erodes. When integrity is supported, trust compounds. This principle underpins how we design trust-rich pathways following diagnosis.
What To Address
Reduce the cost of:
speaking honestly
escalating issues early
acting in line with values
What Improves
Faster issue resolution
Fewer crises
Stronger organisational coherence
The Takeaway
Make trustworthiness the path of least resistance.
